Expand Your Graphic Design Skills: Selling Digital Products
Making a substantial income as a graphic designer is broader than working with clients or being part of a design team in a company. You can channel your creativity and skill into creating digital products you can sell online. In addition, digital products provide an additional income stream and an exciting opportunity to put your designs in front of a global audience.
What Are Digital Products?
Before we delve into the examples, let's quickly define what digital products are. Digital products are any goods stored, delivered, and used in an electronic format. These are items that your customers can download upon purchase. One significant advantage of selling digital products is that it requires no physical inventory, and the selling process can be automated, allowing you to earn a passive income.
Popular Digital Products for Graphic Designers
Now, let's explore some exciting digital products you can create as a graphic designer:
Templates: Designing templates for brochures, business cards, or other marketing materials can be a lucrative opportunity. Many businesses and individuals prefer to use customizable templates as they offer a cost-effective and time-efficient solution. For example, a real estate agent might use a brochure template to showcase properties for sale.
Branding kits: Branding kits usually include logos, colour palettes, typography, and other design elements that form a business's visual identity. Offering customizable branding kits can be useful for startups or small businesses looking to establish their brand.
Social media graphics and templates: With companies increasingly using social media platforms for marketing, there is a high demand for eye-catching social media graphics and templates for posts and stories. Consider selling templates optimized for platforms like Instagram, Facebook, Twitter, and LinkedIn.
Web design templates or themes: If you have the necessary coding skills, creating website design templates or themes could be profitable. Platforms such as WordPress or Shopify allow designers to sell their custom themes.
Illustrations and Vector graphics: Whether for advertising, website design, or merchandise, there's always a market for unique illustrations and vector graphics. Websites like Shutterstock or Adobe Stock can be useful platforms for selling your work.
Printable items: From wall art to planners, printable items have a broad market. People love the convenience of purchasing, downloading, and printing these designs instantly.
Fonts and Typefaces: Crafting unique fonts and typefaces can be a great way to express creativity and generate income. Platforms like Creative Market offer an avenue for designers to sell their custom fonts.
Icon Sets: With the popularity of minimalistic designs, icon sets have become a staple in both web and print design. They are often used in websites, apps, presentations, and infographics.
Design Tools: Selling your own Photoshop or Illustrator brushes and actions can appeal to other designers looking to speed up their workflow or achieve a specific style.
Stock Photos and Graphics: High-quality, unique stock photos and graphics are always in demand. These can be used in a wide range of applications, from website design to social media posts and even print materials.
From my Resource Shop,
This template was made for people getting started with website design or need more direction on what questions to ask their clients. Use this template to get a better insight as to what questions to ask (and at what time) to ensure you get all the needed information before building their website.